Augmented reality using architectural visualisation models from visualloft

visualloft completed a series of architectural visualisations for Alington Homes visualising their up and coming Sandecotes Road development.

Alington Homes asked us on completion about using the 3D model we created within an augmented reality environment. It was technology known to us, but not used in a practical application. Using the Sandecotes Road project as a test bed, we investigated further. What we discovered was a technology that, although being around for a number of years, now has boundless applications with the emergence of smart phone and tablet devices.

So what is augmented reality?

Augmented reality (AR) uses a live video feed, upon which integration of digital computer generated information is overlaid and displayed in real-time. This allows the integrated digital 3D model to interact and adapt relevantly to the users live environment. Almost as if you have a physical model in front of you.

The augmented reality software (or app), uses what’s called a tracker. When the tracker is visible within the video feed, the software uses it as a reference point to overlay and integrate the 3d digital information.

In our use at visualloft, the digital information is a 3D computer model of your project. We construct a 3D model using client’s 2D plans and elevations. This is then exported into the augmented reality software where the marriage takes place. Allowing your project to be viewed in real-time, overlaid within your live video feed. When the 3D model is viewed as augmented reality, the interaction empowers you to:

  • navigate around the model allowing you to view it from all angles
  • rotate and move the model itself within the live view
  • scale the model, zoom in to see the detail or zoom out to hold the model in the palm of your hand
  • zoom in to go inside the building to view the internal spaces

How and what augmented reality and visualloft can do for you

If you have already commissioned architectural visualisation images from us for your project, the 3d model produced can be added to and adapted enabling use within the augmented reality environment. This will then allow interactive viewing of your project.

Alternatively, visualloft can produce the required 3D model separately to any imagery. This model is then exported into the augmented reality software where you can then view your project through a smart phone and tablet app.

Why might it be of use to you? We can think of a number of applications for augmented reality.

Design/concept stage: Make your 2d plans real, give an interactive 360 view around the project showing the forms, spaces and detailing before signing off design.

Marketing stage: An augmented reality interactive 3d model can act as an accompaniment to your traditional marketing material. Give prospective buyers the opportunity to download the interactive model before the ground is broken. In addition to architectural visualisations, an augmented reality model can help buyers understand your vision. Something 2D plans and elevations alone don’t do. Often people have difficulty interpreting the spaces shown on 2D drawings.

If nothing more, this emerging technology will stand out as something a little different. We can also provide interactive 360 internal views.

We are able to use the same computer generated model to go through a process of 3D printing, giving you a physical version of your project.

Please contact visualloft for further information.